Master’s Degree in Digital Product Management
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s Degree in Digital Product Management (MPD) at CESCOM is a qualification registered with the RNCP at Level 7. Delivered over two years, it prepares hybrid professionals and product strategy experts capable of driving innovation and digital transformation within companies.
This programme is perfectly aligned with the needs of managers responsible for marketing strategies, who are seeking creative, passionate, curious and motivated collaborators.
The CESCOM Master’s Degree in MPD enables students to become highly operational from their very first professional experience. The programme includes courses, conferences, Masterclasses and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of high-level partner companies in order to complete their work-study placement.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s Degree in Digital Product Management at CESCOM is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The Master’s Degree in Digital Product Management (MPD) at CESCOM is a State-recognised Level 7 qualification that aims to achieve the following objectives:
Master the methods to develop a clear product vision, define its long-term strategy, and ensure alignment with the company’s overall business objectives
Analyse trends, competitors and unmet user needs to identify opportunities for value creation and new digital products
Acquire the fundamentals of Design Thinking and interface design to ensure product usability and user satisfaction
Develop communication and leadership skills to coordinate and unite multidisciplinary teams
Master A/B testing and experimentation techniques to test new hypotheses and continuously optimise the product
Guide the product from its initial idea through to its evolution or market withdrawal
Develop the ability to assess the impact and feasibility of features, and make difficult prioritisation decisions to optimise return on investment
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
Digital Product Manager
Product Manager
Product Owner
Digital Transformation Consultant
Innovation Consultant
Acquisition Manager
Product Data Analyst
Lead Product Manager
UX Manager
Chief Product Officer
La formation
Programme
Programme
1ST YEAR
The MPD programme in 1st year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Eco-Responsible Strategies
International Management
Introduction to Marketing and Communication
Corporate Sales Strategies
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (optional)
2nd Year Master's
2ND YEAR
The MPD programme of the specialisation year is organised around two (2) main areas:
AXE 1: SPECIALISATION COURSES
Semester 1:
E-commerce and Customer Relationship Management
Digital Communication Strategies and Introduction to Ads
Data Marketing and Data Analysis
Online Advertising and Networks
Semester 2:
Labour Law
Investigating and Reformulating Customer Needs
Design and Launch of Digital Products
Strategic Marketing and Product Placement
Business Game
Internship (mandatory)
Writing of the Professional Dissertation
AXE 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with the support of IA
Block 2: Design a digital project following a UX Design approach adapted to IA
Block 3: Lead a digital project using agile methodology, develop its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of IA
Block 5: Conduct studies and produce reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
