Master’s Degree in Business Engineering
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s Degree in Business Engineering (IA) at CESCOM is a qualification registered with the RNCP at Level 7. Delivered over two years, it prepares professionals capable of managing the entire sales cycle of complex solutions (high value-added B2B products or services, often technological or industrial).
This programme is perfectly aligned with the needs of managers committed to commercial performance, who are seeking creative, passionate, curious and motivated collaborators.
The CESCOM Master’s Degree in Business Engineering enables students to become highly operational from their very first professional experience. The programme includes courses, conferences, Masterclasses and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of high-level partner companies in order to complete their work-study placement.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s Degree in Business Engineering at CESCOM is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The Master’s Degree in Business Engineering (IA) at CESCOM is a State-recognised Level 7 qualification that aims to achieve the following objectives:
Design tailored technical and commercial proposals by integrating technical constraints, budget considerations and the client’s objectives
Define and implement a market penetration or portfolio development strategy aligned with the company’s overall objectives
Manage the entire sales process, from prospecting to closing, within a B2B environment involving multiple stakeholders and decision-makers
Develop advanced negotiation skills to defend the value of the offer to senior management and strategic buyers
Coordinate internal resources to ensure the feasibility and successful delivery of the project sold
Serve as a key interface between the client and the R&D/Production teams, ensuring that the proposed solution is technically feasible
Use Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) tools for commercial management and reporting purposes
Conduct rigorous competitive and technological monitoring in order to identify new opportunities for growth and innovation.
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
Business Engineer
Sales Engineer
Business Developer
Account Manager
Technical Sales Engineer
Key Account Manager (KAM)
Sales Manager
Commercial Director
Project Officer
Business Development Consultant
La formation
Programme
Programme
1ST YEAR
The IA programme in 1st year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Eco-Responsible Strategies
Corporate Sales Strategies
Fundamentals of Management Control
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (optional)
2nd Year Master's
The IA programme of the specialisation year is organised around two (2) main areas:
AXE 1: SPECIALISATION COURSES
Semester 1:
Negotiation Techniques and Customer Experience
Intercultural and Inclusive Management
International Economics
International Management and Trade
Semester 2:
Labour Law
Investigating and Reformulating Customer Needs
Commercial Operations Management
Leadership and Team Management
Business Game
Internship (mandatory)
Writing of the Professional Dissertation
AXE 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with the support of IA
Block 2: Design a digital project following a UX Design approach adapted to IA
Block 3: Lead a digital project using agile methodology, develop its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of IA
Block 5: Conduct studies and produce reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
