Master’s Degree in Digital Marketing and Communication
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s Degree in Digital Marketing and Communication (MCD) at CESCOM is a qualification registered with the RNCP at Level 7. Delivered over two years, it prepares professionals capable of designing, implementing and managing growth and online visibility strategies for any type of organisation.
This programme is perfectly aligned with the needs of managers responsible for digital strategy, who are seeking creative, passionate, curious and motivated collaborators.
The CESCOM Master’s Degree in MCD enables students to become highly operational from their very first professional experience. The programme includes courses, conferences, Masterclasses and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of high-level partner companies in order to complete their work-study placement.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s Degree in Digital Marketing and Communication at CESCOM is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The Master’s Degree in Digital Marketing and Communication (MCD) at CESCOM is a State-recognised Level 7 qualification that aims to achieve the following objectives:
Define a coherent multichannel marketing and communication strategy aligned with the company’s overall objectives
Master Acquisition Channels (Traffic), including paid traffic channels (SEA – Search Engine Advertising, notably Google Ads) and organic traffic channels (SEO – Search Engine Optimisation)
Develop the ability to design, produce and optimise content (articles, videos, infographics) tailored to each platform to engage the audience
Gain proficiency in analytical tools (Google Analytics, dashboards) to collect and interpret data (KPIs) and make decisions based on the actual performance of campaigns
Master Customer Relationship Management (CRM) technologies and platforms, as well as the challenges of Marketing Automation
Design the overall Digital Strategy and manage the Customer Experience (UX/CX)
Define the Communication Mix and oversee the Brand (Branding) Online
Understand Legal and Ethical issues and foster Innovation
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
Project Manager in Communication Agencies
Project Manager in Media Agencies or Media Operations
Communication Manager (External, Internal) at the Client Company
Product Manager
Digital Marketing Manager
Project Officer
Customer Success Manager
Entrepreneur in Digital Marketing and Communication
La formation
Programme
Programme
1ST YEAR
The MCD programme in 1st year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Eco-Responsible Strategies
Introduction to Marketing and Communication
Corporate Sales Strategies
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (optional)
2nd Year Master's
2ND YEAR
The MCD programme of the specialisation year is organised around two (2) main areas:
AXE 1: SPECIALISATION COURSES
Semester 1:
E-commerce and Customer Relationship Management
Digital Communication Strategies and Introduction to Ads
Data Marketing and Data Analysis
Online Advertising and Networks
Semester 2:
Labour Law
Investigating and Reformulating Customer Needs
Commercial Operations Management
Strategic Marketing and Product Placement
Business Game
Internship (mandatory)
Writing of the Professional Dissertation
AXE 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with the support of IA
Block 2: Design a digital project following a UX Design approach adapted to IA
Block 3: Lead a digital project using agile methodology, develop its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of IA
Block 5: Conduct studies and produce reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
