BACHELOR’S DEGREE IN BUSINESS MANAGEMENT AND COMMERCIAL DEVELOPMENT
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The CESCOM Bachelor’s in Business Management (BM) is a Level 6 qualification listed on the RNCP, designed to transform students into sales and operational management professionals capable of overseeing a strategy from A to Z.
This programme is ideally suited to Managers responsible for steering commercial strategy, seeking creative, passionate, curious, and motivated collaborators.
The CESCOM Bachelor’s in BM enables students to be highly operational from their first professional experience or to pursue further studies at Bachelor’s (Year 4) or Master’s level. Courses, lectures, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections with our network of premium partner companies are established to support your work-study programme.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the 3rd year
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The CESCOM Bachelor’s in Business Management (BM) is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The CESCOM Bachelor’s in Business Management (BM) is a state-recognised Level 6 qualification aimed at achieving the following objectives:
- Learn how to conduct sales interviews in B2B (Business to Business) and B2C (Business to Consumer) contexts
- Set up Customer Relationship Management (CRM) tools to maintain long-term client relationships
- Master modern techniques (social selling, telemarketing, marketing automation) to acquire new accounts
- Interpret key performance indicators (KPIs) such as average basket value, conversion rate, and gross margin
- Establish sales forecasts and ensure the profitability of implemented actions
- Report on activities to management in a clear and visual manner
- Analyse competitors and market trends to identify growth opportunities
- Translate the company’s strategy into concrete objectives and operational actions
- Contribute to the promotion of the offer (events, digital marketing, sales materials)
- Understand how to integrate and develop employees’ skills
- Motivate a sales team and set individual and collective objectives
- Acquire the necessary legal foundations to manage sales contracts and team operations
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
- Account Manager
- Sales Representative
- Business Developer
- Technical Sales Representative
- Key Account Manager (KAM)
- Sales Executive
- Retail Manager
- Sales Officer
- Project Officer
- Business Development Consultant
La formation
Programme
First and Second Year
The (BM) programme in Years 1 and 2, aimed at developing managerial skills, is structured as follows:
Semester 1:
- Humanities
- Economic Concepts and Current Affairs
- Law – Moot Court
- Business and Project Management
- Human Resources Administration
- Management of Collaborative Tools
- Operations Management
- Marketing Analysis and Customer Experience
Semester 2:
- Start-ups and Entrepreneurship
- Negotiation Techniques
- Business English
- Introduction to Accounting Processes
- Corporate Sales Strategies
- Basic Management Control
- Competitive Intelligence and Strategic Monitoring
- Influence and Lobbying Strategies
- Internship (Optional)
Third Year
The (BM) programme in the final year of specialisation is organised around two (2) pillars:
PILLAR 1: SPECIALISATION SUBJECTS
Semester 1:
- Logistics & Supply Chain
- Negotiation Techniques and Customer Experience
- Inventory and Stock Management
- Change and Performance Management
Semester 2:
- Commercial Law
- Marketing Strategy & Web Marketing
- Commercial Operations Management
- KPIs and Performance Analysis
- Internship (Compulsory)
PILLAR 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
- Block 1: Coordinate and improve the commercial activity of a retail establishment
- Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail establishment
- Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
