BACHELOR’S DEGREE IN E-COMMERCE
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The CESCOM Bachelor’s in e-Commerce is a Level 6 qualification listed on the RNCP, designed to transform students into professionals capable of managing the entirety of an online store, from sales to mastering the full digital ecosystem surrounding the transaction.
This programme is ideally suited to Managers responsible for the management of retail establishments, seeking creative, passionate, curious, and motivated collaborators.
The CESCOM Bachelor’s in e-Commerce enables students to be highly operational from their first professional experience or to pursue further studies at Bachelor’s (Year 4) or Master’s level. Courses, lectures, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections with our network of premium partner companies are established to support your work-study programme.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the 3rd year
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The CESCOM Bachelor’s in e-Commerce is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The CESCOM Bachelor’s in e-Commerce is a state-recognised Level 6 qualification aimed at achieving the following objectives:
- Learn to use platforms such as Shopify, PrestaShop, or WooCommerce
- Optimise the customer journey so that users can easily find what they are looking for and complete their purchase
- Understand inventory management, delivery methods, and after-sales service (SAV)
- Improve website visibility to rank highly on Google search results
- Manage Google Ads or Social Ads campaigns (Facebook, Instagram, TikTok)
- Use social media as a direct sales channel
- Interpret key performance indicators such as conversion rate, average order value, and customer acquisition cost
- Use analytics tools (such as Google Analytics) to adjust strategy in real time
- Master GDPR, Terms and Conditions (T&Cs), and consumer law
- Calculate product profitability and manage a marketing budget
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
- E-store Manager
- E-commerce Business Developer
- Customer Success Manager
- Acquisition Specialist
- SEO Consultant
- CRM / Customer Loyalty Manager
- Marketplace Manager
- Product Owner
- Catalogue Manager
- Assistant Web Project Manager
- E-commerce Logistics Officer
- Chief Digital Officer (CDO)
La formation
Programme
First and Second Year
The e-Commerce programme in the 1st and 2nd years, which aims to develop managerial skills, is structured as follows:
Semester 1:
- Humanities
- Economic Concepts and Current Affairs
- Law – Moot Court
- Business Management and Project Management
- Human Resources Administration
- Management of Collaborative Tools
- Business and Activity Management
- Marketing Analysis and Customer Experience
Semester 2:
- Start-ups and Entrepreneurship
- Negotiation Techniques
- Business English
- Introduction to Accounting Processes
- Customer Relationship Management (CRM)
- International Business Development
- Intercultural Business Relations
- Leadership and Team Management
- Internship (Optional)
Third Year
The e-Commerce programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
- E-commerce Project Management
- UX Design and Web Ergonomics
- Social Media and Community Management
- Data Analysis
Semester 2:
- Digital Law
- Intellectual Property and GDPR
- Logistics & Supply Chain
- Marketing Strategy and Web Marketing
- Internship (Compulsory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
- Block 1: Coordinate and improve the commercial activity of the retail organisation
- Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail organisation
- Block 3: Manage employees within the retail organisation
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
