BACHELOR’S DEGREE IN DIGITAL COMMUNICATION, EVENT MANAGEMENT AND AI IMPAC
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The CESCOM Bachelor’s in Digital, Event and AI Communication (CDE) is a Level 6 qualification listed on the RNCP, designed to train professionals capable of managing an overall communication strategy while integrating cutting-edge technological tools and ethical considerations.
This programme is ideally suited to Managers working within healthcare organisations, seeking creative, passionate, curious, and motivated collaborators.
The CESCOM Bachelor’s in CDE enables students to be highly operational from their first professional experience or to pursue further studies at Bachelor’s (Year 4) or Master’s level. Courses, lectures, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections with our network of premium partner companies are established to support your work-study programme.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the 3rd year
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The CESCOM Bachelor’s in Digital, Event and AI Communication (CDE) is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The CESCOM Bachelor’s in Digital, Event and AI Communication (CDE) is a state-recognised Level 6 qualification aimed at achieving the following objectives:
- Learn how to manage online communities, select the appropriate channels (Instagram, TikTok, LinkedIn), and create high-performing editorial calendars
- Understand the mechanisms of organic and paid search engine optimisation to increase brand visibility
- Interpret KPIs to adjust campaigns in real time
- Learn how to manage budgets, schedules, and service providers
- Organise events that combine in-person and remote formats
- Use AI to quickly produce text, images, and videos
- Understand the impact of AI on communication professions and learn to use it in a transparent and responsible manner
- Use AI to verify information rather than manipulate it
- Ensure that digital communication is accessible to all
- Implement automated workflows to improve operational efficiency
- Create original concepts that leave a lasting impression and strengthen brand image
- Reduce the carbon footprint of events
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
La formation
Programme
First and Second Year
The CDE programme in Years 1 and 2, aimed at developing managerial skills, is structured as follows:
Semester 1:
- Humanities
- Economic Concepts and Current Affairs
- Law – Moot Court
- Business and Project Management
- Human Resources Administration
- Management of Collaborative Tools
- Operations Management
- Marketing Analysis and Customer Experience
Semester 2:
- Start-ups and Entrepreneurship
- Negotiation Techniques
- Business English
- Accounting Processes
- Project Management
- Introduction to Marketing and Communication
- Corporate Sales Strategies
- Leadership and Team Management
- Internship (Optional)
Third Year
The CDE programme in the final year of specialisation is organised around two (2) pillars:
PILLAR 1: SPECIALISATION SUBJECTS
Semester 1:
- Client Needs Analysis and Reformulation
- Event Design and Production
- Content Marketing and Social Media Management
- Digital Communication Strategies and Introduction to Ads
Semester 2:
- Labour Law and Ethical Constraints
- Generative AI for Content Creation
- Persona and Experience Mapping
- Strategic Marketing and Product Placement
- Internship (Compulsory)
PILLAR 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
- Block 1: Coordinate and improve the commercial activity of a retail establishment
- Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail establishment
- Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
