BACHELOR’S DEGREE IN MARKETING AND COMMUNICATION
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The CESCOM Bachelor’s in Marketing and Communication (MC) is a Level 6 qualification listed on the RNCP, designed to transform students into operational professionals capable of managing strategic vision and digital communication.
This programme is ideally suited to Managers responsible for overseeing communication strategy, seeking creative, passionate, curious, and motivated collaborators.
The CESCOM Bachelor’s in MC enables students to be highly operational from their first professional experience or to pursue further studies at Bachelor’s (Year 4) or Master’s level. Courses, lectures, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections with our network of premium partner companies are established to support your work-study programme.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the 3rd year
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The CESCOM Bachelor’s in Marketing and Communication (MC) is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The CESCOM Bachelor’s in Marketing and Communication (MC) is a state-recognised Level 6 qualification aimed at achieving the following objectives:
- Learn to analyse competitors, market trends, and consumer behaviour
- Understand how to position a product (Price, Product, Distribution, Promotion)
- Use tools to identify the strengths and weaknesses of a brand
- Learn to design and manage a campaign from start to finish (objectives, targets, budget)
- Create and manage brand image and visual identity
- Organise events and manage media relations
- Master Community Management
- Understand organic and paid search engine optimisation
- Gain introductory skills in desktop publishing tools (such as Adobe Suite or Canva) to produce visuals and videos
- Develop interpersonal skills to convince clients and partners
- Learn to manage budgets and meet tight deadlines
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
- Assistant Project Manager in Communication Agencies
- Assistant Project Manager in Media Agencies or Media Sales Houses
- Communications Officer (External, Internal) within the Company
- Product Manager
- Digital Marketing Officer
- Project Officer
- Customer Success Manager
- Entrepreneur in Digital Marketing and Communication
La formation
Programme
First and Second Year
The MC programme in Years 1 and 2, aimed at developing managerial skills, is structured as follows:
Semester 1:
- Humanities
- Economic Concepts and Current Affairs
- Law – Moot Court
- Business and Project Management
- Human Resources Administration
- Management of Collaborative Tools
- Operations Management
- Marketing Analysis and Customer Experience
Semester 2:
- Start-ups and Entrepreneurship
- Negotiation Techniques
- Business English
- Introduction to Accounting Processes
- Introduction to Marketing and Communication
- Intercultural Business Relations
- Visual Identity and Brand Guidelines
- Leadership and Team Management
- Internship (Optional)
Third Year
The MC programme in the final year of specialisation is organised around two (2) pillars:
PILLAR 1: SPECIALISATION SUBJECTS
Semester 1:
- E-commerce Project Management
- Digital Communication Strategies and Introduction to Ads
- Brand Equity and Value Enhancement
- Influencer Marketing
Semester 2:
- Digital Law
- UX Design and Customer Experience
- Marketing Strategy & Web Marketing
- Team Management
- Internship (Compulsory)
PILLAR 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
- Block 1: Coordinate and improve the commercial activity of a retail establishment
- Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail establishment
- Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
