BACHELOR’S DEGREE IN NEGOTIATION AND SALES
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor in Negotiation and Sales (Négo-Vente) at CESCOM is a qualification registered with the RNCP at Level 6, designed to train professionals capable of “selling”, while also mastering the entire value chain of a business, from strategy to customer loyalty.
This programme is ideally suited to the needs of managers of retail establishments, who are seeking creative, passionate, curious, and motivated collaborators.
The Négo-Vente Bachelor at CESCOM enables students to be highly operational from their very first professional experience, or to continue their studies towards a Bac+4/5 level. The programme includes lectures, conferences, masterclasses, and business games delivered by professionals who are experts in their respective fields.
Students benefit from access to our network of high-end partner companies to complete their work-study placement.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the 3rd year
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The Bachelor in Negotiation and Sales (Négo-Vente) at CESCOM is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The Bachelor in Negotiation and Sales (Négo-Vente) at CESCOM is a qualification recognised by the State at Level 6, with the following objectives:
- Identify high-potential prospects and use modern tools (Social Selling, CRM)
- Master questioning techniques (such as SPIN Selling) to diagnose customer needs
- Learn to handle objections, defend margins, and close deals effectively
- Understand the competitive environment and sector trends (particularly technological and digital)
- Define measurable objectives and select the key drivers to achieve them
- Integrate multiple sales channels (physical, e-commerce, social media) into a coherent strategy
- Learn to read and complete dashboards to adjust actions accordingly
- Introduce students to managing a sales force, including recruitment and team motivation
- Ensure long-term customer satisfaction to maximise Customer Lifetime Value (CLV)
- Develop public speaking skills, empathy, resilience in the face of failure, and business ethics
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
- Field Sales Representative / Traveling Sales Representative
- Account Manager
- Account Manager
- Customer Success Manager (CSM)
- Regional Sales Manager (Grocery Retail / FMCG)
- Sales Manager
- Department Manager
- Department Head
- Branch Manager
- Expert Sales Advisor
- Customer Advisor
- Technical Sales Representative
- Business Developer
La formation
Programme
First and Second Year
The Négo-Vente programme in the first and second years, aimed at acquiring managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Project Management
Human Resource Management
Collaborative Tools Management
Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Flow Management
Sales Techniques & Closing
Introduction to Marketing and Communication
Prospecting Strategy
Business Development Strategies
Internship (Optional)
Third Year
The Négo-Vente programme in the year of specialisation is organised around two (2) pillars:
PILLAR 1: SPECIALISATION SUBJECTS
Semester 1:
Customer Needs Analysis and Reformulation
Persuasive Argumentation & Customer Psychology
B2B Sales & Key Accounts
Pitching & Commercial Storytelling
Semester 2:
Intellectual Property Law
Complex Negotiation
Objection Handling & Closing
CRM and Customer Relationship Management
Internship (Compulsory)
PILLAR 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
- Block 1: Coordinate and improve the commercial activity of a retail establishment
- Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail establishment
- Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
