BACHELOR’S DEGREE IN RETAIL AND COMMERCIAL OPERATIONS MANAGEMENT
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor in Retail Management (REM) at CESCOM is a qualification registered with the RNCP at Level 6, designed to train operational managers capable of independently overseeing a point of sale, a commercial unit, or a department.
This programme is ideally suited to the needs of managers responsible for driving the commercial performance of retail units, who are seeking creative, passionate, curious, and motivated collaborators.
The REM Bachelor at CESCOM enables students to be highly operational from their very first professional experience, or to continue their studies towards a Bac+4/5 level. The programme includes lectures, conferences, masterclasses, and business games delivered by professionals who are experts in their respective fields.
Students benefit from access to our network of high-end partner companies to complete their work-study placement.
Pour toute situation de handicap veuillez contacter le référent handicap
Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the 3rd year
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The Bachelor in Retail Management (REM) at CESCOM is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
Students entering the first year of the Master’s programme are required to validate all skills blocks
This Master’s degree is professionally oriented and therefore leads directly to employment.
Programme objectives
The Bachelor in Retail Management (REM) at CESCOM is a qualification recognised by the State at Level 6, with the following objectives:
- Master the monitoring of turnover, gross margin, average basket value, and conversion rate
- Optimise purchasing to avoid stockouts while limiting overstock, and manage relationships with suppliers
- Learn to build forecasts and implement corrective action plans in the event of discrepancies
- Be able to identify staffing needs and onboard new employees
- Lead daily briefings, conduct individual meetings, and develop the skills of sales staff
- Manage schedules, allocate tasks, and ensure compliance with employment law
- Learn merchandising techniques to organise products in a way that encourages impulse purchasing
- Manage the complementarity between physical retail and digital services
- Analyse the catchment area to identify the strengths and weaknesses of direct competitors
- Implement in-store promotional activities or local marketing campaigns to drive foot traffic
- Ensure a high-quality customer experience and manage disputes or complaints to secure customer loyalty
La formation
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Career Opportunities
- Store Manager
- Department Manager
- Store Logistics / Flow Manager
- Click & Collect (Drive) Manager
- Merchandiser
- Network Coordinator
- Customer Relationship Manager
- Store Manager
- Deputy Store Manager
La formation
Programme
First and Second Year
The REM programme in the 1st and 2nd years, which aims to develop managerial skills, is structured as follows:
Semester 1:
- Humanities
- Economic Concepts and Current Affairs
- Law – Moot Court
- Business Management and Project Management
- Human Resources Administration
- Management of Collaborative Tools
- Business and Activity Management
- Marketing Analysis and Customer Experience
Semester 2:
- Start-ups and Entrepreneurship
- Negotiation Techniques
- Business English
- Introduction to Accounting Processes
- Fundamentals of Compliance in Business
- Operational Management
- Sales Offer Activation and Promotion
- Customer Relationship Development
- Internship (Optional)
Third Year
The REM programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
- Quality Processes
- Influencer Marketing
- Stock and Inventory Management
- Sustainability Regulations
Semester 2:
- Labour Law and Ethical Obligations
- Talent Acquisition 2.0 and Management
- KPIs and Performance Analysis
- Team Management
- Internship (Compulsory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
- Block 1: Coordinate and improve the commercial activity of the retail organisation
- Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail organisation
- Block 3: Manage employees within the retail organisation
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://cescom-paris.fr/tarifs-et-financements/
